The holidays are a very special time of year, but sometimes we need a little boost getting in the spirit. Luckily, JOE FRESH has teamed up with IRIS BLU to spread the holiday cheer using a glass box truck, brand advocates and a little magic.
The Joe Fresh holiday truck will be visiting hot spots across Toronto, such as the Distillery District, Yorkville and Nathan Phillips Square. Spotting the truck is like getting an early holiday gift – consumers will get to try out Joe Fresh accessories like hats, gloves and scarves, in our photo booth and they’ll get to keep their photo as a holiday memento. The lucky consumers that spot the truck will also be able to receive $20 off a purchase of $60 of more – making it easy to pick up a personal gift while crossing friends and family off the gift list!
The holidays are just around the corner but Joe Fresh and Iris Blu have you covered!